Using the Alias feature the url and name of a media item do not need to match (good for SEO and clean url's too). Additionally, you can use html in the alias to create double line menu items or use previously disallowed characters.
Double click any media item in the MEDIA LIBRARY.
In this example I named my media item "Colorado Architect Photographer" but in the alias I put this: Portfolio<br /><h2>AWESOME</h2>
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